Sunday 9 December 2007

Women in advertising

Pepi advert, the can is a phallic symbol representing the penis. Britney firstly wears manly closed, pulling it off to reveal skimpy, seductive clothes, which confirms to her being the "perfect provocateur" who is "sexual and seductive" as said by Cortese. The advert also shows the "male gaze" (Laura Mulvey) as the men are staring at the tv "eyeing" the women.

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