Women themselves conforming to the stereotypical view of women looking "perfect" which is often associated with being young and slim. Greer talks about women themselves who are "infected" to conform the the image of beauty.

The advertisement is of B&Q, a diy store. The men are shown are masculine, who know what they are doing, and taking charge of the work. Women are seen to be doing work such as picking the plants, or gardening the flowers, however the majority of women are portrayed are clumsy and slightly lost as they are unsure of what they are doing.

Women in advertising

Pepi advert, the can is a phallic symbol representing the penis. Britney firstly wears manly closed, pulling it off to reveal skimpy, seductive clothes, which confirms to her being the "perfect provocateur" who is "sexual and seductive" as said by Cortese. The advert also shows the "male gaze" (Laura Mulvey) as the men are staring at the tv "eyeing" the women.