Women themselves conforming to the stereotypical view of women looking "perfect" which is often associated with being young and slim. Greer talks about women themselves who are "infected" to conform the the image of beauty.

The advertisement is of B&Q, a diy store. The men are shown are masculine, who know what they are doing, and taking charge of the work. Women are seen to be doing work such as picking the plants, or gardening the flowers, however the majority of women are portrayed are clumsy and slightly lost as they are unsure of what they are doing.

Women in advertising

Pepi advert, the can is a phallic symbol representing the penis. Britney firstly wears manly closed, pulling it off to reveal skimpy, seductive clothes, which confirms to her being the "perfect provocateur" who is "sexual and seductive" as said by Cortese. The advert also shows the "male gaze" (Laura Mulvey) as the men are staring at the tv "eyeing" the women.

She's the Man...

Dawn is a Vice-President of the Royal Television Society, Executive Chair of the Media Guardian Edinburgh International Television Festival and a member of the Board of the International Emmy Awards.

One of the top earners in TV, and also a female! Showing how women have progressed, and are also able to work at the same career level as men! :D

Gay Power: The Pink List

The pink list, refering to gay people, is based on the most influential gay men and women, presented with an annual list of 101 people.
London's EuroPride ends with a show at the Royal Albert Hall, featuring Graham Norton, Sir Ian McKellen, Julian Clary, Elton John and Sandi Toksvig

14
Dawn Airey, Managing Director, Sky Networks
The self-proclaimed queen of the "football, films and fucking" school of scheduling, she has a huge portfolio of satellite channels at her fingertips including Sky One, Sky Movies and Sky Travel. At 45, Airey is reputedly one of the top earners in TV and a non-executive director of easyJet.

Dawn Airey speaks for the first time about her child with lesbian lover

Dawn Airey speaks for the first time about her baby girl she is expecting with her lesbian lover. Dawn, and her partner Jacquie Lawrence were trying for a baby, using the sperm of a gay friend. Jacquie is due to give birth in March.

Being part of an unconventional family, Dawn said that their child will have to have a "tough personality" obviously due to the fact of all the contraversy caused, and being brought up with
three homosexual parents.

Jacquie's decision og carrying the baby was influenced by Dawns roles being the breanwinner of the family. Jacquie is a current gay rights activist is expected to spend more time with their baby than Dawn due to her work commitments. The identity of the biological father is kept hidden, but is beleived that he will be taking a role in the unbringing of the baby.

Dawn Airey...

Dawn Airey has worked in television for 20 years, starting at Central TV in 1985. During the beginning of her career, she was the controller of programme planning, and then becoming the director in the following year.

In 1993 Dawn was at ITV controlling daytime TV, and then moved to Channel 4 the next year controlling arts and entertainment.In year 2000 Dawn Airey became the Chief Executuve of Channel 5. She famously claimed that she will attract more views to channel five with the "three F's" this being Films, Football, and F***ing. She is also a non executuve director of easyjet.

Dawn Airey worked as a managing director at British Sky Broadcasting since January 2003, her roles included working in sky one, sky news and sky movies.

(Evidently Dawn Airey is a very successful women, and has progressed within her professional career, taking on many "male" roles.)

Dawn Airey will be working for ITV, her duties involving the UK's production, distribution and content exploitation. Dawn will also be working in ITV's international businesses in American, Australia and Germany.

Broadcasting House in Portland Place, London, which is the official headquarters of the BBC

Finance and Revenue..

The BBC has the largest budget of any UK broadcaster with an operating expenditure of £4 billion in 2005 compared to £3.2 billion for British Sky Broadcasting and £1.7 billion for ITV.

The funding the BBC is through the television licence, costing £11.37 a month. Such a licence is required to operate a broadcast television receiver within the UK. The cost of a television licence is set by the government and enforced by the criminal law. The revenue is collected privately and is paid into the central government Consolidated Fund, a process defined in the Communications Act 2003. Funds are then allocated by the DCMS and Treasury and approved by Parliament via the Appropriation Act(s). Additional revenues are paid by the Department for Work and Pensions to compensate for subsidised licences for over-75s. As the state controls BBC's funding, it is sometimes referred to as a "state" broadcaster.

According to the BBC's 2005-2006 Annual Report, its income can be broken down as follows:
£3,100.6 m licence fees collected from consumers.
£620.0 m from BBC Commercial Businesses.
£260.2 m from the World Service, of which £239.1 m is from grants (primarily funded by the Foreign and Commonwealth Office), £15.8 m from subscriptions, and £5.3 m from other sources.
£24.2 m from other income, such as providing content to overseas broadcasters and concert ticket sales.

The BBC is a 'public corporation': neither a private corporation nor a government department. The high ideal is that it is held in trust for the public of the UK by the BBC Trust (the successor to the Board of Governors following the renewal of the BBC Charter by the government in 2006).

The British Broadcasting Corporation, which is usually known as the BBC, is the largest broadcasting corporation in the world in terms of audience numbers.
It has 26,000 employees in the United Kingdom alone and a budget of more than GBP£4 billion.

Founded in 1922 as the British Broadcasting Company Ltd, it was granted a Royal Charter and made a state-owned corporation in 1927. The corporation produces programmes and information services, broadcasting globally on television, radio, and the Internet. The stated mission of the BBC is "to inform, educate and entertain" its motto is "Nation Shall Speak Peace Unto Nation".

The BBC is a quasi-autonomous Public Corporation operating as a public service broadcaster. The Corporation is run by the BBC Trust; however, the BBC is, per its charter, to be "free from both political and commercial influence and answers only to its viewers and listeners". The government's Foreign and Commonwealth Office funds the World Service.
Its domestic programming and broadcasts are primarily funded by levying television licence fees (under the Wireless Telegraphy Act 1949), although money is also raised through commercial activities such as sale of merchandise and programming. The BBC World Service, however, is funded by the Foreign and Commonwealth Office. In order to justify the licence fee, the BBC is expected to produce a number of high-rating shows in addition to programmes that commercial broadcasters would not normally broadcast.

Radio

Starting in 1964 a series of pirate radio stations (starting with Radio Caroline) came on the air, and forced the UK government to finally deregulate radio services. The Light Programme was split into Radio-1 offering continuous rock music and Radio-2 more "Easy Listening". The "Third" programme became Radio-3 offering classical music and cultural programming. The Home Service became Radio-4 offering news, and non-musical content such as quiz shows, readings, dramas and plays. As well as the four national channels, a series of local BBC radio stations was established

Competition to the BBC was introduced in 1955 with the commercially and independently operated television network ITV. The BBC monopoly on radio services persisted until the 1970s. As a result of the Pilkington Committee report of 1962, in which the BBC was lauded and ITV was very heavily criticised for not providing enough quality programming, the BBC was awarded a second TV channel, BBC2, in 1964, renaming the existing channel BBC1. BBC2 used the higher resolution 625 line standard which had been standardised across Europe. BBC2 was broadcast in colour from 1 July 1967, and was joined by BBC 1 and ITV on 15 November 1969.

The BBC

The original British Broadcasting Company was founded in 1922 by a group of telecommunications companies (including subsidiaries of General Electric and AT&T) to broadcast experimental radio services. The first transmission was on 14 November of that year, from station 2LO, located at Marconi House, London.

The Company, with John Reith as general manager, became the British Broadcasting Corporation in 1927 when it was granted a Royal Charter of incorporation and ceased to be privately owned. It started experimental television broadcasting in 1932. It became a regular service (known as the BBC Television Service) in 1936. Television broadcasting was suspended from 1 September 1939 to 7 June 1946 during the Second World War.